Direct Mail Campaign
Designed a promotional postcard targeting website visitors who hadn't yet scheduled an in-home estimate, keeping Empire Today top of mind with a bold $500 off offer. The design balances urgency with approachability, leaning into updated lifestyle photography to feel modern and aspirational rather than purely transactional. A high-contrast circular callout anchors the promotion while the back organizes product categories in a clean visual grid that reinforces the breadth of options available.