Aspen Dental's Match Week campaign called for a celebration as bold as the milestone it marked — welcoming newly signed dentists into the family right at the peak moment of their careers. Each post was built around doctor submitted selfies, which were edited and composited against a custom collage background representing the Aspen Dental community, creating a consistent and energetic visual identity across every post. A dedicated logo lockup anchored the series while bold typography and vibrant layouts let each doctor's personality come through. Shared across Instagram, LinkedIn, and Facebook by Aspen Dental, the featured doctors, and their universities, the campaign reached a combined audience of 143.9 million.